1. 'Install the perception that no work is ordinary.'
All work has dignity.
All work is a chance for you to be creative.
Tiny act of progress everyday makes them masterful.
2. 'Be all about optimization.'
Little incremental acts of making things better.
Make the user experience a little bit better, make the product a little bit better, make the culture a little bit better.
Small daily improvements over time lead to stunning results.
3.' Imagination'
Be imaginative.
4. 'Commit to obsession'
An obsession is only unhealthy if its an unhealthy obsession.
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